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Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
Edition 16ISBN: 978-0357033852Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
Edition 16ISBN: 978-0357033852 Exercise 2
Case: General Electric Hires Marketing Expert to Build Employment Brand
Most job applicants are interested in the employment opportunities of companies that have a strong and positive brand identity-an aspect that General Electric has identified and worked toward, resulting in successful outcomes of its recruiting programs.
-What are some ways that employers can use their brands to enhance the recruitment of employees? What current issues could be connected to a brand in order to recruit qualified and motivated employees?
Most job applicants are interested in the employment opportunities of companies that have a strong and positive brand identity-an aspect that General Electric has identified and worked toward, resulting in successful outcomes of its recruiting programs.
-What are some ways that employers can use their brands to enhance the recruitment of employees? What current issues could be connected to a brand in order to recruit qualified and motivated employees?
Explanation
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Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
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