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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838 Exercise 3
Mini Case
Can You Follow an Icon and Succeed? Apple and Tim Cook After Steve Jobs
Note: each chapter Mini-Case is prepared as an auto-graded Guided Case Analysis activity in MindTap™. More information below.
Tim Cook, Apple's current CEO, had some iconic shoes to try to fill, Steve Jobs' shoes. Apple's success has been the fruit of Jobs' "genius" and leadership. Jobs was responsible for the iPod, iTunes, iPhone, and other products that are still driving the record-breaking revenue. Because of this, it is hard to know how effective Tim Cook actually is.
Cook has an extremely different leadership style from Jobs. Where Jobs was very impulsive and a bit selfish with the spotlight, Cook is known for his measured, emotional approach to leadership. He empowers his team to manage their functional areas, is good at delegating to others, and is willing to share the spotlight. He is also willing to grow the company through acquisitions and partnerships, something Jobs never did.
In the years since Cook assumed leadership of Apple, the company has failed to deliver several new products by the announced release dates. However, the company is still the most highly valued corporation in the United States.
-Given their different leadership styles, describe the differences you see in Apple's culture under Tim Cook's leadership compared to the culture in Apple when Steve Jobs was CEO.
Can You Follow an Icon and Succeed? Apple and Tim Cook After Steve Jobs
Note: each chapter Mini-Case is prepared as an auto-graded Guided Case Analysis activity in MindTap™. More information below.
Tim Cook, Apple's current CEO, had some iconic shoes to try to fill, Steve Jobs' shoes. Apple's success has been the fruit of Jobs' "genius" and leadership. Jobs was responsible for the iPod, iTunes, iPhone, and other products that are still driving the record-breaking revenue. Because of this, it is hard to know how effective Tim Cook actually is.
Cook has an extremely different leadership style from Jobs. Where Jobs was very impulsive and a bit selfish with the spotlight, Cook is known for his measured, emotional approach to leadership. He empowers his team to manage their functional areas, is good at delegating to others, and is willing to share the spotlight. He is also willing to grow the company through acquisitions and partnerships, something Jobs never did.
In the years since Cook assumed leadership of Apple, the company has failed to deliver several new products by the announced release dates. However, the company is still the most highly valued corporation in the United States.
-Given their different leadership styles, describe the differences you see in Apple's culture under Tim Cook's leadership compared to the culture in Apple when Steve Jobs was CEO.
Explanation
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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
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