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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838 Exercise 3
VIDEO QUIZ: Jaguar Land Rover
The media quiz offers additional opportunities for students to apply the concepts in the chapter to a real-world scenario as it is described in news reports.
Title: Jaguar Land Rover
RT: 1:37
Topic Key: Cooperative Strategy, Growth Industry, Global Economy
British carmaker Jaguar Land Rover and leading Chinese carmaker Chery Automobile have established a joint venture. The companies are building a factory together in China as the Chinese market for Jaguar grows at a fast pace. The factory will manufacture well- known British luxury brands as well as a new vehicle designed for the growing Chinese middle class.
-By entering into a joint venture with Chery' Automobile, Jaguar Land Rover will be depending on some of Chery's distinct competencies. What is one of those competencies that will aid Jaguar-Land Rover in diversifying its car manufacturing to China?
The media quiz offers additional opportunities for students to apply the concepts in the chapter to a real-world scenario as it is described in news reports.
Title: Jaguar Land Rover
RT: 1:37
Topic Key: Cooperative Strategy, Growth Industry, Global Economy
British carmaker Jaguar Land Rover and leading Chinese carmaker Chery Automobile have established a joint venture. The companies are building a factory together in China as the Chinese market for Jaguar grows at a fast pace. The factory will manufacture well- known British luxury brands as well as a new vehicle designed for the growing Chinese middle class.
-By entering into a joint venture with Chery' Automobile, Jaguar Land Rover will be depending on some of Chery's distinct competencies. What is one of those competencies that will aid Jaguar-Land Rover in diversifying its car manufacturing to China?
Explanation
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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
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