Human Relations: Strategies for Success 7th Edition by Lowell Lamberton

Exercise 4

Case Study 11.1: Searching for a Win-Win Solution
Scott is executive director and Juanita is fundraising manager at Werner Charities. Both are under tremendous pressure as they both have not been able to draft an effective donation letter to impress potential donors for their charity organization, Werner Charities. Both Scott and Juanita have been the key marketing managers of the company. Scott wants to address the logical, thoughtful mind of potential donors, whereas Juanita wants to focus on real life stories of people the charity has helped. Also, they both have different opinions on the delivery method of donation letter.
As per the company's protocol, both of them need to sign off on this crucial letter and on its delivery method. Tensions have started to rise between them as they are not focusing on a win-win solution.
-What additional information should you obtain to be effective in settling this difference of opinion?