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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828 Exercise 7
How has the so-called "interactive era" brought fundamental changes to the advertiser/customer relationship?
Explanation
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Interactive era refers to the present ti...
Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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