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book Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert cover

Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert

Edition 18ISBN: 9780136110828
book Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert cover

Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert

Edition 18ISBN: 9780136110828
Exercise 2
How did the Great Depression support the growth of radio?
Explanation
Verified
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During the Great Depression period, the radio became more popular and showed an increase in ownership to 12 million households in 1929. It has helped to provide entertainment and news to the remote parts of the United States. Thus, it helped to increase the popularity of radio over a period of time.
By 1920, the radio begins to broadcast sporting events and local entertainment shows in their channels. By 1940s, more than 1,400 radio stations were existed in the United States with more than 95 percent of households carrying one or more radios. Thus, Great Depression contributed towards the growth of radio.
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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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