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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828 Exercise 2
How has the emphasis on return on investment changed the relationship between advertising and the media?
Explanation
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Verified
Initially, focus of the advertisers and ...
Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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