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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828 Exercise 5
What role does brand equity play in a product's long term success?
Explanation
Verified
Verified
Brand equity represents the tangible and...
Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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