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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828 Exercise 11
Compare and contrast business-to-business and consumer advertising in terms of audiences, media, and promotional techniques.
Explanation
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Business to business advertising require...
Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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Character 255
