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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828 Exercise 3
Define the following terms:
a. Rating
b. Share of audience
c. People ratings
d. TVQ ratings
e. Clutter
a. Rating
b. Share of audience
c. People ratings
d. TVQ ratings
e. Clutter
Explanation
Verified
Verified
a. Ratings are a point system used by th...
Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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