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book Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert cover

Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert

Edition 18ISBN: 9780136110828
book Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert cover

Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert

Edition 18ISBN: 9780136110828
Exercise 6
Describe the up-front television buying market for prime time.
Explanation
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In up-front buying , the national advert...

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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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