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Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
Edition 18ISBN: 9780136110828 Exercise 1
Two of the major concerns of the magazine industry are costs and selectivity. Explain.
Explanation
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Two major concerns with the magazine ind...
Kleppner's Advertising Procedure 18th Edition by Ron Lane, Karen King, Tom Reichert
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