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Business and Society 9th Edition by Archie Carroll,Ann Buchholtz
Edition 9ISBN: 978-1285734293Business and Society 9th Edition by Archie Carroll,Ann Buchholtz
Edition 9ISBN: 978-1285734293 Exercise 4
Should Food Advertising to Children Be Banned?
There is now an ongoing battle between those who think marketing food and beverages to children should be halted and those who believe it's up to parents to make these decisions, not Big Government. Some companies have been attempting to come up with their own standards to decrease unhealthy ingredients and make kids' foods more nutritious.
It is now estimated that one-third of children in the United States are overweight or obese. A number of experts have argued that sugar in soft drinks and fast foods are the major culprits.
We live in a country where cartoon characters tempt kids to eat the wrong foods, where children don't get enough exercise, where parents don't say "no" often enough, and where childhood diabetes is escalating. Commercial advertising assaults children with TV commercials, ads in schools, product placements, and digital marketing. Research shows that this advertising works.
Founded in the year 2000, a nonprofit organization called Campaign for a Commercial Free Childhood (CCFC) is seeking to address the rapidly escalating problem of commercialism encroaching on the lives of children. Starting out as a small group of concerned parents, health professionals, and educators, CCFC has grown into a powerful force seeking to end what it calls the exploitative practice of child-targeted advertising. CCFC has taken on the following issues: marketing to children, advertising in schools, commercializing toys and play, food marketing and childhood obesity, marketing to babies and toddlers, sexualizing childhood, and media violence.
1. Should food and beverage advertising to children be banned? What about for other types of products as well?
2. Is it unethical for food companies to target their ads towards children? In a period when most parents are working, how are children to be protected?
3. Should the federal or state government begin restricting food ads targeted at children? What about for other products?
4. Can companies do enough on their own to adequately address these problems?
5. Of the list of issues CCFC has taken on (listed above), which do you see as the most serious and why?
There is now an ongoing battle between those who think marketing food and beverages to children should be halted and those who believe it's up to parents to make these decisions, not Big Government. Some companies have been attempting to come up with their own standards to decrease unhealthy ingredients and make kids' foods more nutritious.
It is now estimated that one-third of children in the United States are overweight or obese. A number of experts have argued that sugar in soft drinks and fast foods are the major culprits.
We live in a country where cartoon characters tempt kids to eat the wrong foods, where children don't get enough exercise, where parents don't say "no" often enough, and where childhood diabetes is escalating. Commercial advertising assaults children with TV commercials, ads in schools, product placements, and digital marketing. Research shows that this advertising works.
Founded in the year 2000, a nonprofit organization called Campaign for a Commercial Free Childhood (CCFC) is seeking to address the rapidly escalating problem of commercialism encroaching on the lives of children. Starting out as a small group of concerned parents, health professionals, and educators, CCFC has grown into a powerful force seeking to end what it calls the exploitative practice of child-targeted advertising. CCFC has taken on the following issues: marketing to children, advertising in schools, commercializing toys and play, food marketing and childhood obesity, marketing to babies and toddlers, sexualizing childhood, and media violence.
1. Should food and beverage advertising to children be banned? What about for other types of products as well?
2. Is it unethical for food companies to target their ads towards children? In a period when most parents are working, how are children to be protected?
3. Should the federal or state government begin restricting food ads targeted at children? What about for other products?
4. Can companies do enough on their own to adequately address these problems?
5. Of the list of issues CCFC has taken on (listed above), which do you see as the most serious and why?
Explanation
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1.
The argument for banning food and dri...
Business and Society 9th Edition by Archie Carroll,Ann Buchholtz
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