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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 6
What is meant by a consumer contact or touch point? Choose a specific company or brand and discuss how it is using the four categories of contact points discussed in the chapter.
Explanation
Verified
Verified
Contact or touch point refers to each an...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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