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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 6
Discuss the reasons companies such as Under Armour or Calvin Klein might use an in-house advertising agency rather that an external agency. Why might a company change from using an in-house agency and hire an outside agency?
Explanation
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In-house advertising is an advertising a...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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