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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 11
Discuss the various criteria that might be used by an automobile company such as Volkswagen in evaluating its advertising agencies. Which of these criteria do you think would receive the most weight and why?
Explanation
Verified
Verified
The criteria used by an automobile compa...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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