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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 3
Behavioral targeting has been attacked by many as an invasion of privacy. Describe what behavioral targeting is and the pros and cons of this ethical argument.
Explanation
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Behavioural targeting :
Behavioural targ...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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