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book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

Edition 10ISBN: 978-0078028977
book Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch cover

Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

Edition 10ISBN: 978-0078028977
Exercise 6
Do you think it was a good strategy for Ford to use the Fiesta Movement again in 2013 as part of its IMC program for the redesigned Fiesta? Why or why not?
Explanation
Verified
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The automobile company F re-launched Fie...

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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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