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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 10
Do you think that a company that recruits consumers to participate in an online brand community such as Procter Gamble's Voocalpoint programs should encourage participants to disclose their association with the organization when discussing a product with others? Why or why not? (LO2)
Explanation
Verified
Verified
There may be ethical issues associated w...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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