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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 1
Digital and Social Media Perspective 5-1 discusses the age bias that exists in advertising and digital agencies against older people, who may not be as digitally savvy as the younger generation. Do you think it is acceptable for agencies to favor younger people in the hiring process? How might an older person address the age bias problem?
Explanation
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The advertisement agency generally focus...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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