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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 4
The recent study by Ace Metrix found Papa John's John Schnatter and Boston Beer Company's Jim Koch to be the most effective CEO endorsers. Find examples of an advertising message in which each appears and analyze it. Why do you think Schnatter and Koch are such effective endorsers?
Explanation
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The following example proves that Mr. JS...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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