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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 6
Find a celebrity who is currently appearing in an ad for a particular company or brand and use McCracken's meaning transfer model (shown in Figure 6-4) to analyze the use of this individual as a spokesperson. (LO2)
Explanation
Verified
Verified
There are three main attributes of the s...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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