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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 8
Visit the website for the Montana Meth Project (www.methproject.org) and choose three ads that use various levels of fear in the message. Discuss why each ad may or may not be effective.
Explanation
Verified
Verified
The three advertisements displayed on th...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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