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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 9
Discuss the factors that lead to commercial wearout giving attention to some of the reasons markets often run the same ad repeatedly. What are some strategies for delaying or even avoiding wearout? (LO4)
Explanation
Verified
Verified
Commercial wearout refers to the tendenc...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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