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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 10
What is meant by a qualitative media effect? Select a television program and discuss the nature of the media reception environment created by the show. What type of companies or brands might be attracted to advertising on this program?
Explanation
Verified
Verified
Qualitative media effect is defined as t...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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