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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 5
Evaluate the "Iconic Passion" branding platform and IMC campaign that the Lambesis agency created for Tacori. Why do you think this campaign has been so successful in creating a brand identity for Tacori and increasing sales of its jewelry products?
Explanation
Verified
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The "IP" branding platform, created by L...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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