Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch

Exercise 6

Digital and Social Media Perspective 8-1 discusses how the Wieden 1 Kennedy agency has created an effective advertising campaign for Old Spice Hair and Body Wash with popular ads such as "The Man Your Man Could Smell Like" commercial. Analyze this commercial from an advertising creativity perspective and discuss some of the reasons it has gone viral and generated nearly 45 million views on YouTube. Do you think this campaign is an effective way to sell a product such as body wash? Why or why not?