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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 6
Choose three of the advertising execution techniques discussed in the chapter and find examples of advertisements that are using them. Discuss why the marketers might be using these particular ad execution techniques.
Explanation
Verified
Verified
The three advertising execution techniqu...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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