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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 8
Discuss the role of headlines and in a print advertisement. What is the difference between a direct headline and an indirect headline and when might each be used? (LO3)
Explanation
Verified
Verified
In order to have a successful advertisin...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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Other Minimum 8 character and maximum 255 character
Character 255
