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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 7
The chapter opener discusses how intercollegiate athletic programs have become very dependent on revenue from broadcast rights to football and basketball games. Discuss the impact this is having on colleges and their athletic programs in particular. What are some of the negative implications of this situation?
Explanation
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The negative implications of this situat...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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