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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 8
Discuss the major developments that are impacting the television industry and TV's role as a major advertising medium. How might these factors impact the way marketers use television as part of their IMC programs?
Explanation
Verified
Verified
Television is a major tool of broadcast ...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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