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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 2
Discuss how mobile devices such as the iPad and other types of tablet computers are impacting magazines and newspapers as advertising media vehicles. Do you agree with Jann Wenner, publisher of Rolling Stone and other magazines, that it will take a decade or more before there is a shift from print magazines to digital editions?
Explanation
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Increase in the use of mobile devices su...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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