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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 6
If you were purchasing print advertising space for a manufacturer of golf clubs such as Callaway or TaylorMade, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or why not? (LO3)
Explanation
Verified
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In purchasing magazine space to advertis...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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