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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 8
What are the major challenges facing the newspaper industry and the use of newspapers as an advertising medium. How can newspapers respond to these challenges? (LO4)
Explanation
Verified
Verified
Magazines and newspapers are important f...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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Character 255
