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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 1
What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management. (LO1)
Explanation
Verified
Verified
Customer relationship management (CRM) ...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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Other Minimum 8 character and maximum 255 character
Character 255
