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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 2
What is an infomercial? What are some of the reasons that infomercial have been so successful. Which types of products and services to you think are likely to be candidates for successful infomercials? (LO3).
Explanation
Verified
Verified
Marketing by direct means in the field o...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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Character 255
