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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 12
Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketer's IMC program. What are the various objectives for each category of sales promotion?
Explanation
Verified
Verified
Trade Allowances: A discount offered to ...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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