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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 3
What is the difference between a consumer-franchise-building promotion and a non-franchise-building promotions? Find an example of a promotion being used by a company that contributes to the equity of the brand and explain how it does so. (LO2)
Explanation
Verified
Verified
Consumer-franchise-building promotions a...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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