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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 4
IMC Perspective 16-1 discusses the contest Unilever and its ad agency developed to launch the new Axe Apollo men's personal care product line. Evaluate this contest as a consumer franchise-building promotion for the Axe Apollo brand.
Explanation
Verified
Verified
Companies develop IMC program around cus...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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