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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 7
Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16-2. Do you think the problems that KFC experienced with their promotion in China could have been avoided? (LO3)
Explanation
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IMC Perspective 16-2 provides examples o...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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