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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 10
What is meant by a sales promotion trap or spiral? Evaluate the promotional war that has developed in the fast-food industry as various competitors promote their 99 cents or dollar menus. What are the options for companies in deciding to participate in the promotional wars? (LO5)
Explanation
Verified
Verified
Sales promotions and discounts are offer...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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