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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 10
Describe the conflict between traditional PR agencies and those that see PR as more of a marketing function. Cite reasons why each of these groups holds the position it does. Who is right?
Explanation
Verified
Verified
Conventional thinkers say public relatio...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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