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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 5
What is meant by a country-of-origin effect? Discuss the implications of the survey conducted among college students in the United States which found that they have limited knowledge of the country-of-origin of most brands. Does this mean country-of-origin is not important to students?
Explanation
Verified
Verified
Country of origin effect refers to the g...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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