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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 7
Discuss the evolving role of the Internet and other digital and social media in the IMC program of international marketers. How can marketers make effective use of digital and social media in marketing their products and services in various countries?
Explanation
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Integrated marketing communication is co...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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