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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 2
Discuss how the Do-Not-Call Registry developed by the Federal Trade Commission is impacting the direct marketing industry. What arguments might direct marketers make in their efforts to have this program rescinded? (LO4)
Explanation
Verified
Verified
Marketing by direct means in the field o...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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