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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 2
There seems to be a relaxed atmosphere regarding the use of ethnic groups, interracial couples, and gay and lesbian themes in advertising. Explain the benefits and pitfalls inherent in this strategy.
Explanation
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Ethnic groups, interracial couples, gay,...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
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