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Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Edition 10ISBN: 978-0078028977 Exercise 6
What are shock ads? Do you think they are designed to create sales, or to bring attention to specific issues? Do they work? (LO2)
Explanation
Verified
Verified
Shock advertising refers to ads in which...
Advertising and Promotion: An Integrated Marketing Communications Perspective 10th Edition by George Belch,Michael Belch
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
