Global Strategy 3rd Edition by Mike Peng

Exercise 7

ON ETHICS: As part of a feint attack, your firm (firm A) announces that in the next year, it intends to enter country X where the competitor (firm B) is very strong. Your firm's real intention is to march into country Y where B is very weak. There is actually no plan to enter X. However, in the process of intentionally trying to "fool" B, customers, suppliers, investors, and the media are also being inadvertently misled. What are the ethical dilemmas here? Do the pros of this action outweigh its cons?