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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
Edition 6ISBN: 978-1133435211 Exercise 2
Which of the four external processes in the consumer's culture do you think have been the most important to the success of Dove's Campaign for Real Beauty? Why?
Explanation
Verified
Verified
Values, personality and lifestyle influenced one of the product campaign success of UL. The company earned a lot of loyal customers through the particular campaign that ran for D. It urged the customers to follow their own beliefs, interests, opinions and personalities rather than blindly following the stereotypes.
Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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