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book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
book Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters cover

Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters

Edition 6ISBN: 978-1133435211
Exercise 1
Which is likely to be more effective-marketing baby carrots to young consumers or to parents of young consumers? Why?
Explanation
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Baby carrots are marketed as junk and qu...

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Consumer Behavior 6th Edition by Wayne Hoyer,Deborah MacInnis ,Rik Pieters
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